When I worked at the newspaper, I always felt like we did things backwards. We offered several free weeks of the newspaper to any new subscriber. We had subscribers who had paid full price for twenty plus years and never received a discount or even a thank-you message… but we would give someone with no allegiance to our brand with an immediate reward. It didn’t make sense.
What are the benefits it reaps for inspiring the loyalty of its customers? And what does it take to inspire that loyalty? Rewards certainly help, but it’s more important to focus on things like providing a great product or service, and being known for having top-notch customer service. Zendesk’s latest infographic, Loyalty Rewards, shows customer
Tuesday, November 13, 2012
Presentation: How to Supercharge Your Event
I’ve been a longtime fan of Hugh McLeod and his art at gapingvoid for many, many years. Hugh recently published this presentation on supercharging your event. Too many event marketers believe that marketing ends once the event begins. In this day of search and social media, though, supercharging your event with the right offerings and opportunities will push the success of your event – and subsequent events for months and years to come.
When I read online about a great event experience that my colleagues are having, I can’t help but feel a bit left out. I make it a point to schedule getting to the next event that the people and the organizers are putting together. While your marketing for attendance at the current event
When I read online about a great event experience that my colleagues are having, I can’t help but feel a bit left out. I make it a point to schedule getting to the next event that the people and the organizers are putting together. While your marketing for attendance at the current event
20 Stats Every Global Social Media Marketer Should Know
"Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how."
That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy. I mean, at any moment you could be trying to engage with someone who uses a different social network than you'd expect, speaks a different native language than your company's, or even has cultural nuances of which you're unaware. Needless to say, there's a lot of moving parts.
So what's a global marketer to do? Well, stop guessing for one -- instead, use data to help inform your social media strategies! That's why we've collected 62 stats that help paint a
That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy. I mean, at any moment you could be trying to engage with someone who uses a different social network than you'd expect, speaks a different native language than your company's, or even has cultural nuances of which you're unaware. Needless to say, there's a lot of moving parts.
So what's a global marketer to do? Well, stop guessing for one -- instead, use data to help inform your social media strategies! That's why we've collected 62 stats that help paint a
5 Major Challenges Marketers Face (And How to Solve Them)
Every marketer faces different challenges. Although we typically share similar goals, some marketers are stuck on lead generation, while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place.
Not to mention all the individual parts of a solid marketing strategy where you might be falling short -- maybe it’s content creation, search engine optimization, or finally figuring out how to actually attract customers from Facebook.
Whatever it is, there’s always at least one area that any marketer can stand to improve. And hey -- that’s great! Why? Well, it means there’s always room to optimize the various components of
Not to mention all the individual parts of a solid marketing strategy where you might be falling short -- maybe it’s content creation, search engine optimization, or finally figuring out how to actually attract customers from Facebook.
Whatever it is, there’s always at least one area that any marketer can stand to improve. And hey -- that’s great! Why? Well, it means there’s always room to optimize the various components of
Lead Scoring and Why It Is Important
What Is Lead Scoring?
Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads, you can determine which ones are ready to send directly to Sales and which ones still need nurturing in Marketing. This practice not only provides Sales with better-qualified leads, it also streamlines communication between the two departments.
How Are Scores Assigned?
Lead scores are usually determined by matching the web activity and engagement of a prospect with your company’s target demographic.
Your Sales and Marketing departments should first meet to define your ideal customer profile. Create a list of attributes that are most important for that target customer and assign values to them,
Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads, you can determine which ones are ready to send directly to Sales and which ones still need nurturing in Marketing. This practice not only provides Sales with better-qualified leads, it also streamlines communication between the two departments.
How Are Scores Assigned?
Lead scores are usually determined by matching the web activity and engagement of a prospect with your company’s target demographic.
Your Sales and Marketing departments should first meet to define your ideal customer profile. Create a list of attributes that are most important for that target customer and assign values to them,
Sunday, October 28, 2012
Can Organic Search Be Highly Targeted and Highly Qualified?
Last week’s post about why SEO is harder for small businesses got a lot of interesting comments. One commenter, Alan, posted the following (the below is edited slightly for spelling/typos):Quite a depressing list for a small business owner, really. The conclusion is also slightly flawed. "Is SEO Still Worth the Trouble?" The answer is not as simple as 'yes', it is about return on investment.For some small businesses, it definitely isn't worth the effort, and they are better off spending
5 Things to Test for Better PPC Ad Performance, by Perry Marshall
One of my favorite examples of a successful PPC ad test is this one:Version 1:How to Write a Book, Fast14 Days from Start to FinishUnique, Step By Step ProgramWrite-A-Book-Faster.com4.40% CTRVersion 2:How to Write a Book Fast14 Days from Start to FinishUnique, Step By Step ProgramWrite-A-Book-Faster.com4.12% CTRI call it “The Little Comma that Could” because one comma increased response by 8% – which in this campaign was $500 a year.However, this example is extremely misleading! That’s
The Changing Economics of Google AdWords
On the heels of Google’s “disappointing” earnings announcement last Friday – they generated a whopping $10.8 billion in advertising revenues in Q3 2012, up 5% from the previous quarter and up 16% year over year – I conducted an analysis to shed some light on just how they pulled this off.
The results are summarized in our Google Statistics Infographic, also shown below (click the image to enlarge). Read on for more commentary on what we discovered, including facts about Google
The results are summarized in our Google Statistics Infographic, also shown below (click the image to enlarge). Read on for more commentary on what we discovered, including facts about Google
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