Can Organic Search Be Highly Targeted and Highly Qualified?

Last week’s post about why SEO is harder for small businesses got a lot of interesting comments. One commenter, Alan, posted the following (the below is edited slightly for spelling/typos):Quite a depressing list for a small business owner, really. The conclusion is also slightly flawed. "Is SEO Still Worth the Trouble?" The answer is not as simple as 'yes', it is about return on investment.For some small businesses, it definitely isn't worth the effort, and they are better off spending

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5 Things to Test for Better PPC Ad Performance, by Perry Marshall

One of my favorite examples of a successful PPC ad test is this one:Version 1:How to Write a Book, Fast14 Days from Start to FinishUnique, Step By Step ProgramWrite-A-Book-Faster.com4.40% CTRVersion 2:How to Write a Book Fast14 Days from Start to FinishUnique, Step By Step ProgramWrite-A-Book-Faster.com4.12% CTRI call it “The Little Comma that Could” because one comma increased response by 8% – which in this campaign was $500 a year.However, this example is extremely misleading! That’s

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The Changing Economics of Google AdWords

On the heels of Google’s “disappointing” earnings announcement last Friday – they generated a whopping $10.8 billion in advertising revenues in Q3 2012, up 5% from the previous quarter and up 16% year over year – I conducted an analysis to shed some light on just how they pulled this off.

The results are summarized in our Google Statistics Infographic, also shown below (click the image to enlarge). Read on for more commentary on what we discovered, including facts about Google

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