What Is Lead Scoring?
Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads, you can determine which ones are ready to send directly to Sales and which ones still need nurturing in Marketing. This practice not only provides Sales with better-qualified leads, it also streamlines communication between the two departments.
How Are Scores Assigned?
Lead scores are usually determined by matching the web activity and engagement of a prospect with your company’s target demographic.
Your Sales and Marketing departments should first meet to define your ideal customer profile. Create a list of attributes that are most important for that target customer and assign values to them,
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