Sunday, October 28, 2012

The Changing Economics of Google AdWords

On the heels of Google’s “disappointing” earnings announcement last Friday – they generated a whopping $10.8 billion in advertising revenues in Q3 2012, up 5% from the previous quarter and up 16% year over year – I conducted an analysis to shed some light on just how they pulled this off.

The results are summarized in our Google Statistics Infographic, also shown below (click the image to enlarge). Read on for more commentary on what we discovered, including facts about Google

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